Executive Vice President, Operations and Chief Financial Officer
Andy Rooke is the executive vice president and chief financial officer of Crown Media Family Networks, home of Hallmark Channel and Hallmark Movies & Mysteries, which is owned and operated by Hallmark Cards, Inc. Based in Los Angeles, Rooke reports to Bill Abbott, president and chief executive officer.
Rooke is responsible for the oversight, development and execution of the strategic business model for Crown Media Family Networks, providing leadership for all financial, administrative and operational functions, including financial planning and compliance, regulatory reporting, treasury management, research, information technology, broadcast and media operations, and human resources. In addition, he acts as a key liaison with the board of directors for Crown Media, shareholders, and subcommittees.
A veteran in the media and entertainment industry, Rooke brings 25 years of financial and management experience to Crown Media Family Networks. Previously, he served as chief financial officer at 20th Television, the domestic television syndication division of News Corp, where he oversaw all finance and accounting activities, management of IT, program distribution, and production administration functions.
Rooke joined 20th Television from MySpace, another News Corp division, where he led the finance function during a period of tenfold growth. He also ran the worldwide Fox Group internal audit practice where he was responsible for bringing the organization into compliance with the Sarbanes Oxley legislation as well as improving controls across the enterprise.
Rooke started his career with a small chartered accountancy practice in London before transferring to Touche Ross (now Deloitte) where he focused on providing general accounting, finance, audit, tax, and planning services to middle market companies in the music industry. In 1991, Rooke transferred to Deloitte’s Los Angeles office, where he specialized in performing forensic audits on behalf of intellectual property owners. From 1993 to 2001, Rooke held various financial positions within Warner Bros, including controller for the consumer products division and vice president of finance, audit & advisory services.
Rooke is a member of the Institute of Chartered Accountants in England and Wales (ICAEW) and the American Institute of Certified Public Accountants (AICPA). He graduated from Durham University in England with a B.S. degree in Mathematics.
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