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Executive Vice President, Advertising Sales & Digital Media

Edward Georger serves as executive vice president of advertising sales and digital media for Crown Media Family Networks, home of Hallmark Channel and Hallmark Movies & Mysteries, which is owned and operated by Hallmark Cards, Inc. Based in New York, Georger reports to Bill Abbott, president and chief executive officer.          

In his role as EVP of ad sales and digital media, Georger oversees all aspects of national advertising sales for both channels, including the company’s digital extensions. He supervises regional sales offices in New York, Los Angeles, Chicago and Atlanta, as well as the networks’ ad sales marketing, ad sales research, direct response, and traffic teams. In addition, Georger spearheads advertising sales across all digital media platforms for Hallmark Channel and Hallmark Movies & Mysteries.

Previously, Georger was the senior vice president of ad sales and general manager of Hallmark Movies & Mysteries. As SVP of advertising sales, Georger oversaw sales teams in New York, Los Angeles and Atlanta, including direct response and paid programming sales. Georger was instrumental in forming the networks’ Sponsorship Solutions Unit, which creates customized and multi-platform opportunities for advertisers. He also played an integral role in opening the networks’ advertising sales office in Atlanta.

Prior to joining Crown Media Family Networks in 2000, Georger has held key positions at the Family Channel, Fox Family Channel, and Backer Spielvogel Bates, Inc.

Georger received a bachelor’s degree in journalism and mass communication from the University of South Carolina. He resides in Westchester, N.Y., with his wife and twin daughters.


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