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LARA RICHARDSON

Chief Marketing Officer, Crown Media Family Networks
Lara Richardson is chief marketing officer of Crown Media Family Networks, home of three linear networks, Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama; subscription video on demand streaming service, Hallmark Movies Now; and publishing division, Hallmark Publishing. Richardson reports to President & CEO, Wonya Lucas, and is based in Los Angeles.
 
In this role, Richardson oversees the Crown Global Brand Group, which encompasses brand and ad sales marketing; brand production and operations; brand creative; and brand design. She spearheads the conceptualization, development, and execution of marketing strategies, tactics, and campaigns aimed at both evolving and differentiating the Crown Media brand and refining the brand identity of each of the company’s individual channels. She is also tasked with leading her team to elevate the consumer experience across all linear and digital platforms.
 
Previously, Richardson served as the group executive vice president of marketing for Discovery and Science Channel, where she was responsible for the global marketing vision across the brands, including all marketing campaigns, strategy, operations, partnerships, and domestic distribution of creative content. Prior to joining Discovery, Richardson was vice president of creative for TLC.
 
Outside of the office, Richardson is a passionate and dedicated volunteer. She spearheaded and founded Operation Puerto Rico Care Lift, a pop-up relief organization that delivered emergency funds and life-sustaining supplies to thousands of people following 2017’s Hurricane Maria. Richardson worked with the Red Cross in the rescue and relief efforts following the devastation wreaked by Hurricane Katrina, as well.
 
Richardson earned both a Bachelor of Arts in Communication and Theater Arts from Washington State University.
 
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